LUX EVERYDAY, COPYWRITER
July 2018 – Present 2018
My role at Lux Everyday involves writing powerful, persuasive marketing copy for “experiences” deals (dining, activities, services, wellness and more) for three of their brands, Scoopon, Cudo, and Deals. I also write regular posts for the Scoopon and Cudo blogs, and crafted copy for Cudo’s Good Food Week advertorial placement in The Sydney Morning Herald.
March 2018 – Present
OVER60, CONTENT PRODUCER
March 2016 – March 2018
I began at Over60, a popular online news and lifestyle publication for Australian baby boomers and beyond, as a Junior Content Producer in March 2016. My duties involved pitching and covering breaking and trending news stories, crafting quality evergreen pieces about everything from travel and finance to health and entertainment as well as researching and interviewing experts, members of the community and beloved entertainment figures.
Other responsibilities included writing effective native and advertorial articles, curating content for eDMs, sourcing and editing images, uploading content to the CMS, and scheduling to social media.
In May 2017, I dropped the “Junior” and took on more writing and social media management responsibilities.
I left in March 2018 to pursue new opportunities.
INFODEC COMMUNICATIONS, JUNIOR COPYWRITER AND CASUAL ADMINISTRATOR (PART-TIME ROLE)
October 2012 – July 2015
During my time at Infodec Communications, I honed my knowledge and skills in the area of media and communications (both online and offline). Working closely with small to medium businesses, individuals, industry groups and politicians, I had the opportunity to develop effective social media strategies, distribute press releases, design and create email marketing campaigns, conduct research, and create relevant & engaging content. I worked with companies from many different areas including the media, finance, health, and legal sectors.
Over the course of my time at Infodec, I helped manage up to 10 Facebook business pages and several Twitter, LinkedIn and Instagram accounts. While managing these social media accounts I learnt how to create and market content to each business’ specific client base, including the use of Facebook advertising and analytics tools.
I was also able to put my intermediate graphic design skills to use, creating infographics and images for social media, blogs and email newsletters. In addition, I have a proficient working knowledge of basic HTML which was useful in this role as I was often required to make minor edits to websites and email newsletter templates.
I left in July 2015 to travel.
LOLIGO MEDIA, EDITORIAL COORDINATOR AND WRITER (PART-TIME ROLE)
September 2013 – December 2014
The digital publishing sister company of Infodec Communications, I helped coordinate and write for two of its digital magazines, Me Timeand Early Educator. The articles written for these publications required extensive research and conducting interviews with people all around Australia via the Internet.
I AM A BOAT PERSON , FREELANCE MEDIA OFFICER (VOLUNTEER ROLE)
November 2013 – July 2015
As Freelance Media Officer for I Am A Boat Person, a charity aimed at celebrating cultural diversity within Australia and providing educational resources to asylum seekers housed in detention centres, the majority of my role involved creating and sharing images for the charity’s Instagram account. I also participated in events where I helped increase awareness of the charity and its work.
UNIVERSITY OF SYDNEY
Graduated with Bachelor of Arts, majoring in Digital Cultures & French
- Native and advertorial
- Social media management
- Social media and web graphics
- EDM creation and distribution
- Paid social
- Content marketing
- B2B and B2C relationship management
- Website management
- Strong written and verbal communication skills
- Team player
- Able to communicate in French
- Proactive fast learner
- Strong work ethic
- Punctual and flexible
- Passionate and committed to work
- Work well under pressure
- Highly self-motivated
- Organised with attention to detail
- Health and fitness
- Dogs 🐶
References available on request